The only thing cooler than riding your fixed gear bike with tattoos on your bearded chops and your trouser legs rolled up down to your local antipodean coffee shop for an organic macchiato, must be designing a logo for an actual coffee shop, (I wore sunglasses indoors and my cap on backwards for inspiration). Coffee shop logo designed for the Wheatsheaf. Briefed to bring the logo up to date with a modern and contemporary feel. Here’s the final logo and two of the previous stages that got us there.
Can I have chocolate sprinkles on that please?